Dental marketing is the most effective tool in boosting the success of your dental practice. Without effective dental marketing you will not be able to find new patients for your dental practice and your existing patients may also lose interest and be lured away by your local competitors. In this era of digital technology, dental marketing has moved online. To have a strong online presence and make the most out of this powerful tool for attracting new patients for your business, you need an excellent dental website and you need to create and maintain efficient search engine optimisation (SEO) to go with your website. This means that people are able to find your website when searching for their dental needs on Google, because otherwise your website will be useless unless they are able to type in the name of your practice directly.
The role of your website
There are many ways in which you can put together an effective digital marketing system for your dental practice, with the help of a digital marketing team. They will take care of everything for you, so you can focus on looking after the dental needs of your patients. First, you will need a highly functional, modern and a bespoke dental website for your practice which addresses all aspects of your business, so that when a visitor lands on your page wanting to find the best dentist in the area, or to learn about why they are experiencing issues with their teeth or gums, they will find everything they need on your website. This website should be attractive to look at, exciting to read, informative and educational, it should have the answers that the visitor is looking for. It should teach the visitor about the importance of looking after their oral health and visiting the dentist on a regular basis. It should encourage them to consider dental treatments and procedures to promote better oral health and for those with healthy teeth and gums it should encourage them to consider cosmetic dentistry to improve the aesthetics of their smile further. Once you have all your information ready you can put together your website with the help of an award-winning, online marketing team who have plenty of experience in creating and maintaining dental websites.
Your website needs an excellent homepage which attracts the attention of the reader and encourages them to click to find out further information within the first 5 seconds of them landing on your website. We all know the importance of first impressions and as this is the virtual front door to your dental practice, it needs to make a lasting first impression on the visitor, so that they do not have to look elsewhere. Once they explore the rest of your website they will find what they are looking for, however it is good to have a large ‘click to call’ button on the right-hand corner of your page where it is clearly visible, so that if they do have any further questions then they can call you immediately and hopefully you will convince them to book an appointment to visit you in person very soon.